There are a lot of trainers out there and if someone is interested in fitness, chances have it they will follow more than one personal trainer. When they go to the gym chances have it they will see more than one personal trainer. And in conversation, chances have it more than one trainer could get mentioned. How can you make yourself stand out from the others?
How can you make yourself stand out from the others?
Find your unique selling point and expand upon it within reason. Are you a parent and train postnatal women, brand yourself ‘Fitness mum’ and focus your image around that. Are you a veteran and train young people to get them ready for military selection? Are you a gamer and help train introverted people to build up their confidence? Find your unique selling point and market yourself accordingly. Its not enough to post a picture of you holding a dumbbell and saying “I help people get into shape” until you’ve established a target market.
Find your unique selling point and market yourself accordingly.
Give your brand a theme. Just remember not to go overboard, you’re still training people to get results. Themes I’ve seen over the years are ‘The viking coach’ – his personal training used themes and images relating to ‘Vikings’ and attracted people who liked that aesthetic. ‘The gentleman PT’ was a trainer who themed his image around suave manners and class. ‘The fitness musician’ appealed to musicians. Come up with other ideas for a theme you can go into (DON’T GO OVERBOARD WITH THIS THOUGH).
- Disney PT theme – your workout videos are done to music from iconic Disney movies, have pieces of their paraphernalia to reflect this and use Disney quotes and scenes to make fitness related memes with.
Use Disney quotes and scenes to make fitness related memes with.
- Military PT theme – Reflect It with image, wording and workout style
- Anything that reflects your passions that a demographic of people can relate to
- Visually stand out from others in the gym. Do you wear a uniform? Make yourself a name tag that looks original or unique.
Using photoshop or lightroom change the colours in the background of your profile board so that it subtly stands out from the other trainers.
- Have a t-shirt made with your logo, wear it loads and give more to your clients, friends and gym regulars.
- Get a picture frame or light up text box with a message in it “Ask the PT” and sit at a table by the entrance so that people know you are there to be consulted.
- Using photoshop or lightroom change the colours in the background of your profile board so that it subtly stands out from the other trainers. Arrange the text in a unique format so that it subtly sands out. PUT YOUR FIRST LINE IT CAPITOL LETTERS so that it uniquely stands out from the others.
- Organise ‘challenges’ that are either online or in the gym. Have a leader board and a prize for the winner the prize can be a t-shirt with your brand or some whey protein.
- Create your own protein brand. I did this one. Find a retail supplier, buy in bulk and put your logos all over them. Sell them word of mouth. You wont make a big profit, but your brand and image will start to circulate around town.
Don’t take your shirt off when you train.
- Be EXTROVERTED. Say hello to people in the gym, or even just give them a smile and a nod. DM your followers. Be friendly, be open and be approachable.
- Don’t take your shirt off when you train. Yes it will make you stand out but for the wrong reasons.
- Do things that get people talking. Something extreme or interesting. A funny video of you working out in an inflatable costume, a challenge where you do one outdoor swim a day for a month. A review of every burrito bar in town (Be nice about them though), team up with influencers in the city.